WuduPlz offers mobile “content discovery”
Posted by Charles Batchelor on December 12, 2007
Content discovery–or lack of it–is a huge problem for wireless operators, says Sue Marek of Fierce Mobile Content. “Consumers are unlikely to purchase mobile content that they don’t know exists or can’t find.”
With its user-driven content, WuduPlz addresses “content discovery” well. Publishers can, of course, market others services on the WuduPlz web pages, but the best investment might be to offer consumers their own content. Considering that the WuduPlz user has bought into the idea of the cellphone being something other than a cellphone (albeit, in a small way) this is the perfect audience to build new mobile services on.
Ten years from now consumers reaching out to each other’s cellphone via services such as WuduPlz will be common, especially as the technology improves and platforms merge.
Stephanie Grossman, founder and CEO of Digital Sidebar, is selling her new application to carriers to improve content discovery. Her marketing case: carriers need to solve the content discovery solution soon because if open access networks become the norm, operators are going to face more competition from off-deck content aggregators. “With open access a user can go off deck and get whatever content they want from any number of sources,” Grossman says. Now, says Grossman, is the time to lay a foundation to be a channel as habits are being formed.
WuduPlz is one of the few “now” mobile services that can reach every potential user’s cellphone.
