WuduPlz links family niche into prime products
Posted by Charles Batchelor on December 15, 2007
It was good to read in Kubas Consultants’ report today that reported that “over 70 percent of newspaper executives and managers have online on their agenda for 2008 in terms of both content development and improving advertising programs.”
WuduPlz offers unique online content with a different ad program, so the report helps us sleep at night.
But, also encouraging to read was where their survey reveal a high percentage of publishers have plans to look at offering marketers more niche and lifestyle targeted products.
Kubas warns here, however, that “while it is easy to identify what ad revenues a non-core publication brings in, it is far more difficult to correctly allocate costs against it to produce a true profit/loss picture.”
Amen. This is very true of new mobile applications, even simple ones such as those texting a few headlines each day. That cannot be done automatically, so there is some manpower considerations as well as technology to learn. WuduPlz makes it simple and easy to target a worthwhile niche (families with preteen and teenage children) without burdening editorial staff.
With WuduPlz, the ad sales pros get a new and innovative product to talk about (always a good idea) that is tied to the primary news channel–the website and the print newspaper. Otherwise, the readers provide the content. Not bad.
