To reach teens and pre-teens, use parents (Duh!) » If It Catches My Eye (pdf)

teeninternetstudy1.pdf

Teenagers aren’t much into following serious news online, but news organizations can – and should – cultivate their interest by learning how to catch their eyes, diminish their angst, go where they are, enlist parents and teachers in the cause, and help teens develop a “news persona,” according to a new study released by the Media Management Center at Northwestern University.