Ads welcomed with valuable content
Posted by Charles Batchelor on March 6, 2008
“We see an increasing trend of consumers willing to trade off and receive advertising to gain more–and better–mobile content,” Nielsen Mobile VP of mobile media Jeff Herrmann said today, looking at their most recent research.
“Successful mobile marketers will meet the challenge offered by consumers by engaging with them in a way that adds value to the mobile user content experience,” he concluded.
